
Ala-Carte Rates of TV Channels
RIO for digital transmission through addressable platform in non CAS Areas
RIO for distribution of Services/Channels through Cable Network via Analogue mode
Ten Cricket was launched in August 2010. It exclusively televises the world's best cricketing action from 5 International Cricketing Boards West Indies, Pakistan, Sri Lanka, South Africa, and Zimbabwe. The presenters and analysts of Ten Cricket are well-known sports personalities who provide insightful and unique perspectives into their chosen sport. Some of our notable cricket experts include Ian Bishop, Tony Greig and Geoffrey Boycott. Apart from the 5 cricket boards, the channel has various other exciting cricket properties ICC Cricket World, Homes of Cricket, Simply the Best etc. which ensure year round viewership for the channel.
In line with its commitment to bring the best of International Cricket to its viewers, Ten Cricket covered the Micromax Cup series in Sri Lanka in July and broadcast some extravagant cricketing action. It showed in-depth pre and post match analysis from experts in the cricketing space, consisting of studio shows with renowned experts Charu Sharma, Arun Lal , Dean Jones Sanath Jayasuriya, Tony Greig, Mike Haysman, Ranil Abeynaike, Roshan Abeysinghe and Russell Arnold expressing expert views and deep insights into the game.
To promote the series Ten Cricket launched a 360 degree marketing campaign No.1 Test Team is back encompassing print, outdoor, digital, radio and television.
In December 2010Â January 2011, Ten Cricket telecast the all important India-South Africa series comprising of 3 Test Matches, 5 One Day Internationals and 1 T20 which is a battle between the top two ranked test nations, and would firmly establish the victor's credentials as World No. 1. The nail biting test series was drawn as Team India earned a memorable win and came close to another. The matches were thrilling for the viewers who saw their nation win the one off T20 and lead the ODI series 2-1.

